Production Journal 5

1.12.11

Today me and Zoe started our filming, we made excellent progress as me have got almost all of our filming out of the way, there were a few errors that occurred when we were setting up for filming, one of our band members didn't turn up, due to time we had to cut the fourth member of the band so now the band consists of three members, we also had to change our location due to the office in school being locked, so we decided to change a class room into an office, this was a very impresive interpenetration of an office, with dividers and to split the desks up it was great fun and look forward to editing it. :) 

Calendar

The Killer Moth's - Park Life

James

Age: 23

Role: Vocal/ Lead Bass

Nick

Age: 25

Role: Lead Vocal/ Lead Guitar/Keyboard

Rob

Age: 24

Role: Vocal/Drums

FILMING SCHEDULE

DATE	LOCATION	TIME
THURSDAY 1 DECEMBER 2011	WELLING SCHOOL RECEPTION	4:30
FRIDAY 2 DECEMBER 2011	MEDIA CUPBOARD	12:30
SUNDAY 4 DECEMBER	LONDON	12:00

Animatic

Feedback from Pitch

Feedback from Pitch

We done a class pitch and here is the results we got back.

Rating:
One Star 3 out of 5
Two Stars 2 out of 5

Elements that work:

• Ideology 
• Record label
• Demographics
• Specific target audience and aim
• Goes out to a wide audience

Things that need developing: 

• Band members
• Costume
• Casting 
• Animatic
• Need performance 

Things that don't work: 

• The video concept 
• Location 

Production Journal 4

8.11.11

 Yesterday we pitched our ideas to our classmates; so we could talk about each other’s ideas and help each other develop their ideas. Our pitch didn’t go according to plan and the feedback we received had a lot of improvements, which shouldn’t be to much of a problem to sort out.  We have looked at all of the feedback and we will now act on what we have been told by our peers and the teacher.

Production Journal 3

1.11.11

Today we have now decided how to make the setting be an office, we are actually going to use the school reception as they appear to look like offices, to make them look less like a school we will be making alteration to give it more of an office feel, we have also finished our storyboard and are currently making it into an animatic.

We need to make sure we have computers and office type equipment in our shots to make it a successful as possible.

Rec Shots

Here are my rec shots, we will be shooting our music video in school, but we will be making it look like an office, as that is what we intended to do, getting hold of an actual office. We will be using divider boards to make this work. Looking further into choosing our film location, we may film the video in the reception of our school as it is a bigger space and looks more like an office environment. 

Park Life: Blur

Audience Profiling

Audience Profile on Prezi

Digi Pack analysis 1

Digi-Pack on Prezi

X Factor

The X Factor Machine 

According to Adorno and Horkheimer the way X factor works is almost machine like, The contestant begin the show in a completely different style to that of there end result, for example JLS began as an completely different style to what they are now, this is because of the X factor machine.

Adorno and Horkheimer Theory 

Adorno and Horkheimer theorized  that the phenomenon of mass culture has a political implication, namely that all the many forms of popular culture are  a single culture industry whose purpose is to ensure the continued obedience of the masses to market interests.

Brit Pop Questionnaire Feedback's

(1)

1. Do you listen to any Brit Pop bands such as Blur or Supergrass?

No                              

2. What is your favorite Brit Pop song? (if you have one)

Don’t have one

3. What do you think should feature in a Brit Pop music video?

A Band

4. Should a Brit Pop music video include some kind of band performance?

Yes if  it is a band

5. Our song is called ‘Parklife’ do you think we should relate lyrics and visuals?

Yes

6. How old do you think our Brit Pop band member should be?

14-25

7. What types of clothes should the band members wear?

Jean, T-shirts

8. Do you have any other ideas that could make our video more interesting?

No

(2)

1. Do you listen to any Brit Pop bands such as Blur or Supergrass?

No                              

2. What is your favorite Brit Pop song? (if you have one)

I Don’t have one

3. What do you think should feature in a Brit Pop music video?

Union Jacks, performance, unusual narrative

4. Should a Brit Pop music video include some kind of band performance?

Yes

5. Our song is called ‘Parklife’ do you think we should relate lyrics and visuals?

No, I think it should be different

6.How old do you think our Brit Pop band member should be?

20

7. What types of clothes should the band members wear?

Skinny Jeans, t-shirts, blazers

8. Do you have any other ideas that could make our video more interesting?

Make the narrative unpredictable, not to confusing 

(3)

1. Do you listen to any Brit Pop bands such as Blur or Supergrass?

A bit                              

2. What is your favorite Brit Pop song? (if you have one)

Alight- Super Grass

3. What do you think should feature in a Brit Pop music video?

Union Jack flag and life style

4. Should a Brit Pop music video include some kind of band performance?

Yes

5. Our song is called ‘Parklife’ do you think we should relate lyrics and visuals?

Yes

6. How old do you think our Brit Pop band member should be?

21-26

7. What types of clothes should the band members wear?

Oasis type, trench coats, jeans and flowery shirts

8. Do you have any other ideas that could make our video more interesting?

A story line 

(4)

1. Do you listen to any Brit Pop bands such as Blur or Supergrass?

Nope

2. What is your favorite Brit Pop song? (if you have one)

N/A

3. What do you think should feature in a Brit Pop music video?

Patriotism, focus on British values/sterotypes

4. Should a Brit Pop music video include some kind of band performance?

Yes

5. Our song is called ‘Parklife’ do you think we should relate lyrics and visuals?

Perhaps it should go against the lyrics/visuals

6. How old do you think our Brit Pop band member should be?

20-30

7. What types of clothes should the band members wear?

Casual

8. Do you have any other ideas that could make our video more interesting?

N/A

(5)

1. Do you listen to any Brit Pop bands such as Blur or Supergrass?

No

2. What is your favorite Brit Pop song? (if you have one)

No

3. What do you think should feature in a Brit Pop music video?

Lots of Union Jack’s, Jackets and tops the lot

4. Should a Brit Pop music video include some kind of band performance?

Yes

5. Our song is called ‘Parklife’ do you think we should relate lyrics and visuals?

No create it so it is metaphoricaily

6. How old do you think our Brit Pop band member should be?

19ish young

7. What types of clothes should the band members wear?

Tight Jeans, converse, Union Jacks

8. Do you have any other ideas that could make our video more interesting?

No

Lyrics: Blur- Parklife

Confidence is a preference for the habitual voyeur of what is known as (parklife)

And morning soup can be avoided if you take a route straight through what is known as

(parklife)

John's got brewers droop he gets intimidated by the dirty pigeons

They love a bit of it (parklife)

Who's that gut lord marching... you should cut down on your porklife mate... get some

Exercise

[Chorus]

ALL THE PEOPLE

SO MANY PEOPLE

THEY ALL GO HAND IN HAND

HAND IN HAND THROUGH THEIR PARKLIFE

Know what I mean

I get up when I want except on Wednesdays when I get rudely awakened by the dustmen

(Parklife)

I put my trousers on, have a cup of tea and I think about leaving the house (parklife)

I feed the pigeons I sometimes feed the sparrows too it gives me a sense of enormous well

Being (parklife)

And then I'm happy for the rest of the day safe in the knowledge there will always be a bit

Of my heart devoted to it (parklife)

[Chorus]

Parklife (parklife)

Parklife (parklife)

It's got nothing to do with vorsprung durch technic you know

And it's not about you joggers who go round and round and round

Parklife (parklife)

[Chorus x 2] 

Feed back

During today lessons we were asked to talk to the rest of our class about what plan to feature in our music video. I described our idea of going against the lyrics of the song and do this by filming our footage in an office, everyone agreed this would be a better idea than going for the obvious like filming in a woods or park. 

I also spoke about how using my brother and his friends that are all roughly 16 years old, because they will look the right age for our band members that we are aiming for. And they also like to play around with video cameras and have experience with editing programs. 

We should also make sure we have a lot of footage that we can play around with, so of one shot doesn't look good we can use another shot, we can also get different angles and point of views. 

All our feedback is very helpful and we always need to know what the people around us and our teachers think of our ideas

What is a Digipack?

A Digipack is a cheaper version of an album which are used for either environmental or promotional purposes . The codes and conventions of a Digipack is pretty much the same as an ordinary jeweled case album, the obvious things for the this are title of the album, the name of the band, the record label,barcode and distribution rights, other things include images and a list of the songs.

There are several reasons why an artist might choose to use a digipack rather than a jeweled case album, one it may be cheaper to manufacture, to it might be better for the environment , three it could be used in promotional purchases such as a give away in a magazine and four it may be cheaper to purchase and easier to recycle. Digipacks can sometimes have advantages  such as easier to recycle, they sometimes come with exclusive content and they sometime are slightly cheaper

Brit pop mood board 6

Brit Pop mood board 5

Brit Pop mood board 4

Brit pop mood board 3

Brit Pop mood board 2

Brit Pop Mood board 1

Above is our mood board for our band the  Killer Moths 

Production Journal 2

1.10.11

Today we finished our mood board and have a better idea of what we want to happen and after talking to our teacher we had some rough ideas that may be better than our original plans. We now have the option of going against the lyrics with the visuals as filming inside a park would be to obvious and boring for people to watch, we will be setting it in an office instead.

B filming it in an office, we can make it comical for the audience and for the actors and as we film it. But we still don’t actually have an exact storyline as to what is actually going to happen in our footage so this is the next step for us, we also need to start thinking about who will be staring in our video and if we go with the office scene, where are we actually going to get an office from. 

Music Video brief

Me and Zoe have picked the Brit Pop brief for our music video we had a choice from Supergrass - Alright, Blur - boys and girls and Pulp- Common people, but we decided to pick another Blur track,  Park life.

We had so many ideas and realized after talking to our teacher that filming the video in a park was to obvious and boring, so we are debating whether to do it in some kind of office setting to make an opposite of the lyrics of the song.

We have named our band the Killer Moths and using the basics of our brief we was given we have made their influences Supergrass, Blur and Pulp and their likes are Cider, gigging and having fun. 

Original Logo

New Logo

Due to people suggesting we edit our logo, and relate it more to the name of the band we decided to stagger it and place skull moths all over it.

Production Journal 1

27.9.11

We have picked our brief and decided to go for a Brit Pop genre and have picked 'parklife' by Blur as our song the we are going to re-create a video for. We also had other songs in mind such as Song 2 also by Blur, but this song wouldn't of been long enough.

We have started to put together a mood board which the background is a Union Jack to represent our genre and we will be putting pictures of other bands that we think will become our influences such and Pulp. We haven't come up with a full idea of what we are going to actually film yet but we might go with the obvious of a woods or park because of the name of the song and the lyrics.

Once we have done our mood board I think it will help us put some ideas together and actually look towards what we are going to film

Lady GaGa- Judas

1. Genre Characteristics 

• Motor way & Biker bar setting. The characters in this video reveal that it is in fact a Bikers bar.
• Representation of "Biker life style" riding on their Harley Davison in a big wolf like pack, their behavior of the bikers is rough and Deadly.
• Lady GaGa in the video is dressed in a very minimal biker jacket and bottoms. 

2. Relationship between lyrics & Visuals

• Jesus's despoils have their names on the back of their jackets.
• Choreography in time with lyrics and lyrics in time with choreography
• Visuals bring lyrics to life, in a narrative manor
• Overall images illustrate the lyrics, sometimes subtle and some obvious, the general theme of the song is betrayal in love, the video shows this.

3. Relationship between music & visuals 

• Video is choreographed in time with the lyrics 

4. The demand of the record labels with close ups

• A lot of shots of Lady GaGa most of which are long and close ups
• There are also long, mid and close ups of Jesus and Judas as there are both important roles of the video

5.Reference to motion of looking/ Voyeurism 

• Scopohilic treatment of men and women back up dancers, this is strange for a male to be portrayed like this in a music video, although GaGa has been know for represent men like this in some of her other music videos, such as Aleandro or Born this way.

6. Intertexual References 

• None noticed

Rough Trade Notes

1970

• Punk/Rock/Reggie were popular in the 70's
• They started as a record shop in 1976 called rough trade in west London, which was founded by Geoff Travis
• In 1978 became an official record company
• One of their signed acts Stiff little fingers was their first big success as they became 14th in the charts. 

1980

• They began to start recording pop songs starting with Scritty Politty, which wasnt very successful. 
• Robert Wyatt a former member of Scitty Politty became popular as he was a veteran from the Falkland wars and that is what he sung about.
• In 1982 they bought an accountant, he told them they would have to dispose of the shop, which they then did to be later bought by some of there staff members it still open today. 
• They signed the smiths in 1983, they had a 4 album contract.
• Rough Tade became international.
• The Smiths then left Rough Trade then the band itself split up.

1990

• In December 1990 Rough trade was halted
• In March 1991 Rough Trade axed 2 out of 3 staff and admin, then the company went bust
• In 1992 Geoff Travis and Janet Lee started Rough Trade again without the rights to the name
• Pulp was there first success once offically reopened in 1993, Common People was 2nd in the charts in 1995, Then they had there 20th anniversary of the shop

2000

• The Strokes Re kick started Rough Trade, The Strokes became the record companies biggest signing since the smiths.
• In 2001 they signed the Libertines
• Duffy has been with Rough Trade for 4 years under contract, Eventually they were rewarded with their first ever top of the charts with Duffy.

Tenacious D- Tribute

1. Genre Characteristics 

• Parody Genre
• Doesn't really fit normal conventions of a rock video
• Live rock performance
• Rebellious 

2. Relationship between lyrics & Visuals

• Story Telling

3. Relationship between music & visuals 

• Comical relationship between the visuals and the music. 

4. The demand of the record labels with close ups

• Not much of a variety of shots, mainly mid shots. 

5.Reference to motion of looking/ Voyeurism 

• Looking through the the boot, straight at them like your in the booth with them.

6. Intertexual References 

• Ben Stiller makes a cameo appearance in the music video
• Ending similar to the ending of Michael Jackson's Thriller Music video, possibly a parody. 

Music Video Analysis

Music video analysis

View more presentations from purpletiger

Jay-Z 99 Problems Notes

1. Genre Characteristics 

• Urban setting - Brooklyn, New York,as shown by his hoody.This is revealed  by him revealing the name on his hoody.
• Representation of a " Gangsta lifestyle" cruising in cars, dog fighting, loitering on the streets, getting pulled over by the police, basket ball, guns, criminality and money.
• Street dancing, free styling
• Scantily clad women " Sexy but cheap gold bikinis"
• Jail scenes all inmates are black
• Sterotypical race representation white guys in suits, policeman is also white . Black people jail birds or on the streets causing trouble.
• Goes against conventions of representations of wea;th-lacks fancy cars, cloths and bling and hot women.
• Women are only a minor element in the video, useually all you see is haf naked women in hip-hop videos.

     2. Relationship between Lyrics and Visuals

• "From the hood"- Jay-Z pulls his hood down
• "Radio"-  Image of Radio
• "B**ch"- Image of women
• "Jay-Z"- Points to himself
• "Fast forward"-Moves  his hands along to demonstraight
• "Paparazzi" Camera flashing images of criminals identity shots.
• Overall images illustrate the lyrics sometimes very literally, sometimes in more subtle ways. Theme of song- all the problems Jay-Z has; video shows problems.

     3. Relationship between music & Visuals 

• Video is cut in time with the beat of song 
• Music hard hitting, agressive sounding with an emphasis on beat rather than melody- visuals are also harsh looking and edits

    4. The Demand of the record label 

• Lots of shots of Jay Z not all close ups but there are some close ups of other men as well aggressive looking in appearance.
• Shots of women are long shots, mid-shots because they are not important.
• Less emphasis on Jay Z on his own, he is an established artist & doesn't need as much exposure.
• Jay z has his own record lable as well as being part of Island/Defjam. quiet independent, evidence of less control by the lable in his video than you might expect from a mainstream Label.

    5. Reference to notion of looking 

• Jay z puts his hands over the camera so that it seems as though the audience is looking through his fingers.
• X-ray vision shots of money in a car trunk of Jay Z car
• Scopohilic treatment of women is quite uncomfortable to watch seems totally unnecessary.
• Early shots are almost out of view, creating the impresion that the audience is looking around the hood.
• Video of Jay Z is seen outside the subway

      6. Intertexual References 

• Possibly a video of him referencing himself?