Monday 10 October 2011

What is a Digipack?

A Digipack is a cheaper version of an album which are used for either environmental or promotional purposes . The codes and conventions of a Digipack is pretty much the same as an ordinary jeweled case album, the obvious things for the this are title of the album, the name of the band, the record label,barcode and distribution rights, other things include images and a list of the songs.

There are several reasons why an artist might choose to use a digipack rather than a jeweled case album, one it may be cheaper to manufacture, to it might be better for the environment , three it could be used in promotional purchases such as a give away in a magazine and four it may be cheaper to purchase and easier to recycle. Digipacks can sometimes have advantages  such as easier to recycle, they sometimes come with exclusive content and they sometime are slightly cheaper

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